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Bloomsbury Academic European Retailing's Vanishing Borders

Name: European Retailing's Vanishing Borders
Brand: Bloomsbury Academic
Price: 64.3 GBP
Availability: InStock

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Description

Since 1985, the process of European unification has accelerated. Physical, technical, and fiscal barriers that separate the 12 countries are being removed, creating the largest mass market in the world. However, the market is not a homogeneous one. Cultural differences still exist; language barriers remain. If there is a Euro-retailer it will be a Euro-retailer that communicates in many languages, anticipates the unique tastes of countless cultures, and maximizes the economies of scale in production to offer the most attractive and unique merchandise at competitive price points. Distribution logistics within each country are presented along with case studies of major retailers. Internationalization strategies and strategic alliances of retail companies are analyzed. The return of German retailers to the former GDR and distribution opportunities within Eastern Europe are highlighted. Extensive use of on-line financial reports produced by major security offices provide the most current information about this dynamic industry.

Product Specifications

Brand: Bloomsbury Academic
Format: hardcover
ASIN: 089930818X
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 17 May 1994
Listed Since: 15 January 2007

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Bloomsbury Academic European Retailing's Vanishing Borders

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