E. McKnight Kauffer: The Artist in Advertising - Image 1

£39.70

Rizzoli Electa E. McKnight Kauffer: The Artist in Advertising

Name: E. McKnight Kauffer: The Artist in Advertising
Brand: Rizzoli Electa
Price: 39.7 GBP
Availability: InStock

Multicolor

Illustration

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£40 today · usual range £34–£40 · best ever £34

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Description

Hailed in his lifetime as the "poster king," E. McKnight Kauffer's designs for the London transport system, Alfred Hitchcock, and others are an enduring influence on contemporary advertising and graphic arts. E. McKnight Kauffer (American, 1890-1954) was a pioneering figure who transformed the field of graphic design between the wars. He drew upon the emerging visual languages of Cubism, Vorticism, and Surrealism to create a modern graphic style that shaped the development of commercial art. Through collaborations with his avant-garde peers in art, literature, and design, including the Bloomsbury Group, Marion Dorn, T.S. Eliot, Langston Hughes, Aldous Huxley, and Man Ray, Kauffer expanded the scope and impact of his field. This groundbreaking publication is the first to address the full range of Kauffer's career, from sophisticated designs for major clients--including the London transport system, Random House, American Airlines, and Shell, as well as Allied propaganda posters during World War II--to book covers, rugs, costumes, and stage sets. An interdisciplinary group of authors offer critical perspectives on the cultural context of Kauffer's work, bringing new attention to the designer's depictions of race, gender, and global politics.

Product Specifications

Brand: Rizzoli Electa
Colour: Multicolor
Format: hardcover
ASIN: 0847867749
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Illustration
Domain: Amazon UK
Release Date: 13 October 2020
Listed Since: 08 March 2020

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Rizzoli Electa E. McKnight Kauffer: The Artist in Advertising

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