NYU Press Power Communications: Positioning Yourself for High Visibility

How can you make the media work for you? How can you master interviews so that your points are the ones an audience remembers? How can you give presentations that do not just convey information but also promote you as a leader? How can you develop listening habits that will substantially enhance the entire communication process? What are the challenges and opportunities of public personhood inside and outside the workplace? Power Communications: Positioning Yourself for High Visibility teaches people-from corporate CEOs to civic leaders to designated spokespersons-how to enhance their positioning and maximize their success. Chapter by chapter, the reader learns how to master public visibility in the workplace, the professional arena, and the community. The reader gleans ways to create proper perceptions in the minds of the public and the media. The book also details how high-profile people can lead others by mastering the total power communications processeffective presentation of message, constructive listening, and executive or community action. In addition to learning how to create and maintain positive public personhood, the reader also learns specific methods and channels for dispersing important messages. This book focuses on proactive techniques that address the full spectrum of needs and issues that go into establishing and sustaining a public identity. Power Communications is an irreplaceable resource for corporate executives, top and middle management, elected officials, heads of organizations, governmental representatives, official spokespersons, and public relations and marketing professionals. To many people, communicating itself creates a daunting challenge. Power Communications helps its readers turn challenges into exciting opportunities. Review A leader's vision for a community is meaningless unless it is effectively communicated. Good ideas are not enough; it takes practical skills to be an effective communicator. Wiener excels at explaining these skills, step-by-step. This information is pivotal to the leadership development process.--Wendell J. Walls, Executive Director, National Association for Community Leadership If you want to learn how to stake out a position for yourself as a creditable authority-an expert the media turns to for analysis-this book can show you how. Wiener knows what she's talking about. A great self-training aid!--Michael Baird, Editorial Supervisor "Headline News" Power Communication gives extraordinary insight into how to acquire positive visibility. Written by a successful speaker and expert in the field of total communications, this book focuses on everything from perceptions to listening skills to high-impact words to public- speaking to media interactions, and more. This is a must-read for people seeking success.--Joyce McLaughlin, President, National Association of Women Business Owners Valerie Wiener is a master at positioning people who want to create or sustain positive public profiles. She knows what it takes to communicate in today's rapidly changing world and has her finger on the latest pulse affecting all sectors, private and public.--Frankie Sue Del Papa, Attorney General, State of Nevada Valerie Wiener knows how to pinpoint issues, formulate plans, communicate messages, develop and maintain people skills, produce positive results. I have benefitted from her expertise and know that those who read this book will also significantly improve their abilities to understand the complex world of communications.--Harry Reid, U.S. Senator From the Back Cover This book details how high-profile people can lead others by mastering the total power communications process--effective presentation of message, constructive listening, and executive orcommunity action. About the Author Recognized for her communications excellence with the International Sweepstakes/Outstanding Achievement Award from the National Federation o