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Rowman & Littlefield Publishers Serving Online Customers: Lessons for Libraries from the Business World

Name: Serving Online Customers: Lessons for Libraries from the Business World
Brand: Rowman & Littlefield Publishers
Price: 92.22 GBP
Availability: InStock

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Description

Before the Web existed, anyone who wanted free information had to use the library. Now, a wealth of information on every possible service is accessible online. To compete in the digital age, libraries must provide outstanding customer service to their virtual users. In Serving Online Customers: Lessons for Libraries from the Business World, Donald A. Barclay carefully examines business literature to identify the best customer service practices of online companies and shows readers how to adapt these practices to the library environment. Chapter coverage includes these critical areas: Improving the Self-Service Experience Bringing Reference Service to the Online CustomerAdding Libraries to the Distance Education MixDesigning Library Websites for Both Trust and PleasureImplementing Recommendation Agents and Avatars into Online ServicesLinking Continuous Assessment to Online Service Improvement This book will help any library greatly enhance their online users’ experience and help bring new users to the library.

Product Specifications

Brand: Rowman & Littlefield Publishers
Format: hardcover
ASIN: 0810893177
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 23 July 2014
Listed Since: 26 March 2014

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It has never been this cheap. We have no record of a lower price.

Rowman & Littlefield Publishers Serving Online Customers: Lessons for Libraries from the Business World

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