Scarecrow Press The Beatles and McLuhan: Understanding the Electric Age

The Beatles and McLuhan: Understanding the Electric Age examines how the incorporation of electric technology in The Beatles’ art would enhance their musical impact. MacFarlane surveys the relationship between McLuhan's ideas on the nature and effects of electric technology and The Beatles own engagement of that technology; offers analyses of key works from The Beatles' studio years; and collates these data to offer stunning conclusions about The Beatles’ creative process in the recording studio and its cultural implications.