Contemporary Consumption Rituals: A Research Anthology (Marketing and Consumer Psychology Series) - Image 1

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Psychology Press Contemporary Consumption Rituals: A Research Anthology (Marketing and Consumer Psychology Series)

Name: Contemporary Consumption Rituals: A Research Anthology (Marketing and Consumer Psychology Series)
Brand: Psychology Press
Price: 151.26 GBP
Availability: InStock

Anthropology & Sociology

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Description

Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals. In this volume, the first in the Marketing and Consumer Psychology series: a religious studies scholar talks about the media representation of ritual; communication scholars discuss the transformational aspects of rituals surrounding alcohol consumption; a marketing scholar demonstrates the relevance of organizational behavior theory to understanding gift-giving rituals in the workplace; and a historian describes how the marketing of Kwanzaa was so integral to its successful adoption.

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Used Book in Good Condition

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Brand: Psychology Press
Format: hardcover
ASIN: 0805842047
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 01 October 2003
Listed Since: 02 February 2007

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Psychology Press Contemporary Consumption Rituals: A Research Anthology (Marketing and Consumer Psychology Series)

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This is the most expensive it has ever been. Walk away.

Psychology Press Contemporary Consumption Rituals: A Research Anthology (Marketing and Consumer Psychology Series)

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Description

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