£57.86

SUNY PRESS The Power of Reinforcement (SUNY series, Alternatives in Psychology)

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£67.32 £56.91 £59.18 £61.45 £63.73 £66.00 £68.27 14 April 2026 29 April 2026 15 May 2026 30 May 2026 15 June 2026

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Description

According to Stephen Ray Flora, reinforcement is a very powerful tool for improving the human condition despite often being dismissed as regarding people as less than human and as "overly simplistic." This book addresses and defends the use of reinforcement principles against a wide variety of attacks. Countering the myths, criticisms, and misrepresentations of reinforcement, including false claims that reinforcement is "rat psychology," the author shows that building reinforcement theory on basic laboratory research is a strength, not a weakness, and allows unlimited applications to human situations as it promotes well-being and productivity. Also examined are reinforcement contingencies, planned or accidental, as they shape behavioral patterns and repertoires in a positive way.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 January 2004
Listed Since
15 February 2007

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