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University of British Columbia Press A Small Price to Pay: Consumer Culture on the Canadian Home Front, 1939-45 (Studies in Canadian Military History)

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£79.00 £58.65 £63.09 £67.53 £71.97 £76.41 £80.85 26 July 2026 08 August 2026 22 August 2026 05 September 2026 19 September 2026
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31 days 25 days · current 0 8 16 23 31 £61 £79 Days at Price

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Most common price: £61 (31 days, 55.4%)

Price range: £61 - £79

Price levels: 2 different prices over 56 days

Description

We often picture life on the Canadian home front as a time of austerity, as a time when women went to work and men went to war. A Small Price to Pay, the first full-length study of consumer culture in wartime Canada, explodes this myth of home front sacrifice by bringing to light the contradictions of consumer society during the Second World War. Wartime governments pressured Depression-weary citizens to save for the sake of the nation, but Canadians had money in their pockets after years of want, and the fantasy realm of advertisements promised them fresh groceries, glamorous movies, and new cars and appliances. Graham Broad reveals that our “greatest generation” was not impervious to temptation but rather embarked on one of the biggest spending booms in our nation’s history. Cutting through the fog of patriotic enthusiasm, this richly illustrated book reveals that the consumer-spending boom of the 1950s and 1960s was not a “postwar” phenomenon after all.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
21 October 2013
Listed Since
27 July 2013

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