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£46.99

Routledge Advertising and Violence: Concepts and Perspectives

Name: Advertising and Violence: Concepts and Perspectives
Brand: Routledge
Price: 46.99 GBP
Availability: InStock

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Description

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage. The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0765642697
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 30 September 2014
Listed Since: 07 March 2014

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Routledge Advertising and Violence: Concepts and Perspectives

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