£57.03

Routledge New Product Forecasting: An Applied Approach

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Price History & Forecast

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Last 622 days • 622 data points (No recent data available)

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£57.82 £44.82 £47.65 £50.49 £53.33 £56.17 £59.00 09 June 2024 11 November 2024 15 April 2025 17 September 2025 20 February 2026

Price Distribution

Price distribution over 622 days • 8 price levels

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Current Price
25 days 36 days 19 days 15 days 172 days 85 days 213 days · current 57 days 0 53 107 160 213 £46 £50 £52 £53 £54 £55 £57 £58 Days at Price

Price Analysis

Most common price: £57 (213 days, 34.2%)

Price range: £46 - £58

Price levels: 8 different prices over 622 days

Description

Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels. Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
15 July 2006
Listed Since
10 December 2006

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