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Routledge New Product Forecasting: An Applied Approach

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Last 68 days · 68 data points (no recent data)

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£61.44 £56.59 £57.65 £58.71 £59.76 £60.82 £61.88 26 April 2026 12 May 2026 29 May 2026 15 June 2026 02 July 2026

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11 days 57 days · current 0 14 29 43 57 £57 £61 Days at Price

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Most common price: £61 (57 days, 83.8%)

Price range: £57 - £61

Price levels: 2 different prices over 68 days

Description

Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels. Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
15 July 2006
Listed Since
10 December 2006

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