Sage Publications The Aftermath of Feminism: Gender, Culture and Social Change (Culture, Representation and Identity series)

In this trenchant inquiry into the state of feminism, Angela McRobbie breaks open the politics of sexual equality and ′affirmative feminism′ and sets down a new theory of gender power. Challenging the most basic assumptions of the ′end′ of feminism, this book argues that invidious forms of gender re-stabilisation are being re-established. Consumer and popular culture encroach on the terrain of so-called female freedom, appearing supportive of female success, yet tying women into new post-feminist neurotic dependencies. With a scathing critique of ′women′s empowerment′, McRobbie has developed a distinctive feminist analysis that she uses to examine socio-cultural phenomena embedded in contemporary women′s lives: from fashion photography and the television ′make-over′ genre to eating disorders, body anxiety and ′illegible rage′. A turning point in feminist theory, The Aftermath of Feminism will set a new agenda for gender studies and cultural studies. Review McRobbie has written a profound and profoundly disturbing analysis of the state of feminism in contemporary Britain. Weaving together analyses of culture, economics, politics and everyday life, this is a superb demonstration of why cultural studies matters, and of why McRobbie remains one of its most original and important contributors. This book will enlighten you, anger you, inspire you, and force you to ask new questions - I can′t ask for anything more from a book. -- Larry GrossbergMcRobbie has produced a landmark text. She argues for a form of feminism that is aware of the contemporary complexities of global media culture while still attentive to political questions of identity, engagement and justice. The Afternath of Feminism is highly sophisticated and theoretically informed, yet also readable and inspiring. It is essential reading for anyone interested in contemporary cultural politics. -- Claire ColebrookAngela McRobbie has written a courageous and much-needed book, exploring the after-effects of the shift to neoliberalism in which young women today can appear to have everything they wanted, presented in an array of choice and empowerment. She interrogates its dark underbelly and exposes the huge losses for women that ensue. -- SociologyThe inter-disciplinary nature of McRobbie′s account is one of its strengths, drawing as it does on psychoanalysis, feminist sociology and cultural studies to provide a powerful breadth of analysis… for a thought-provoking and articulate analysis of what is left for feminism - and what has been lost - this book is excellent. -- Psychology of Women ReviewAngela McRobbie is one of the most prolific and inspiring feminist theorists in the wide field of cultural and media studies... the compilation of these essays in one volume brilliantly shows the consistency in McRobbie′s analysis of gender in widely different contemporary cultural products and discourses. -- Liesbet van ZoonenTo those feminists who assumed that women’s increased labor force participation and a handful of legal victories would, perhaps, engender a continuing commitment to socialist-feminist values, The Aftermath of Feminism is a sobering wake-up call. McRobbie’s various references to films, television, magazines, and popular culture are not simply a stroll down a post-feminist lane; rather, these texts help illuminate the forms of gender power which help produce and reproduce women’s continued domination and subordination. The book is an assault on ′gender mainstreaming′, or the idea that, though feminism may have lost popularity as a public protest movement, it is alive and well ′behind the scenes′ in the ′practical world of women’s issues′.Read the full review here. -- International Journal of Communication About the Author Angela McRobbie is Professor of Communications at Goldsmiths College, London, and her recent books include: British Fashion Design (Routledge, 1998), In the Culture Society, (Routledge, 1999), and Femi