Ethnography for Marketers: A Guide to Consumer Immersion - Image 1

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Sage Publications Ethnography for Marketers: A Guide to Consumer Immersion

Name: Ethnography for Marketers: A Guide to Consumer Immersion
Brand: Sage Publications
Price: 30.39 GBP
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Medical, Legal & Social Sciences

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Description

Ethnography, with its focus on observed everyday behavior, is quickly becoming the method of choice to identify unmet needs, stimulate novel insights, create strategies and develop new ideas. Hy Mariampolski, author of Qualitative Market Research: A Comprehensive Guide (Sage, 2001) again takes readers on a voyage of discovery in Ethnography for Marketers. These two companion works are essential guides for marketers seeking rich insights into their customers' thoughts and behaviors.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 0761969470
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences
Domain: Amazon UK
Release Date: 21 June 2005
Listed Since: 30 September 2006

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Sage Publications Ethnography for Marketers: A Guide to Consumer Immersion

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