Globalization, Development and the Mass Media (Media Culture & Society) - Image 1

£49.67

Sage Publications Globalization, Development and the Mass Media (Media Culture & Society)

Name: Globalization, Development and the Mass Media (Media Culture & Society)
Brand: Sage Publications
Price: 49.67 GBP
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Communication

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Description

Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread ′modernity′ by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 0761961623
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 20 November 2007
Listed Since: 13 February 2007

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Sage Publications Globalization, Development and the Mass Media (Media Culture & Society)

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