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Sage Publications Nike Culture: The Sign of the Swoosh (Cultural Icons series)

Name: Nike Culture: The Sign of the Swoosh (Cultural Icons series)
Brand: Sage Publications

Biography

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Description

This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike′s advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 0761961488
Category: Books > Subjects > Biography
Domain: Amazon UK
Release Date: 29 December 1998
Listed Since: 14 February 2007

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Sage Publications Nike Culture: The Sign of the Swoosh (Cultural Icons series)

Gone for 111 days. Could come back at any time — we're watching for you.

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