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£96.00

Sage Publishing Public Health Communication Interventions: Values and Ethical Dilemmas

Name: Public Health Communication Interventions: Values and Ethical Dilemmas
Brand: Sage Publishing
Price: 96.0 GBP
Availability: InStock

Communication

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Description

The ethical dimensions of health communicators′ interventions and campaigns are brought into question in this thought-provoking book. Examining the efforts to effect behavior change, the author questions how far health communication can and should go in changing people′s values. The author broadens the current analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded in health communication goals, strategies, and evaluation criteria. This critical approach helps explain how and why choices are made in design and implementation, and provides constructs and frameworks to examine them. It also widens the criteria for program evaluation and policymaking, and provides practitioners, planners, policy-makers, researchers, and students with practice-oriented questions.

Product Specifications

Brand: Sage Publishing
Format: hardcover
ASIN: 0761902597
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 08 June 2000
Listed Since: 20 October 2006

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Sage Publishing Public Health Communication Interventions: Values and Ethical Dilemmas

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