Proposal Savvy: Creating Successful Proposals for Media Projects - Image 1

£64.66

Sage Publications Proposal Savvy: Creating Successful Proposals for Media Projects

Name: Proposal Savvy: Creating Successful Proposals for Media Projects
Brand: Sage Publications
Price: 64.66 GBP
Availability: InStock

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Description

Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects. Elise Parsigian describes types of project proposal and the problems which may be encountered in their creation; explains how to critically evaluate and manage information to arrive at an evidence-based solution; and examines what to include in a proposal and how to express it - both orally and visually. Sections on 'How the Pros Do It'

Product Specifications

Brand: Sage Publications
Format: Paperback
ASIN: 0761900276
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 02 April 1996
Listed Since: 02 January 2007

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Sage Publications Proposal Savvy: Creating Successful Proposals for Media Projects

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