Tourism and the Branded City: Film and Identity on the Pacific Rim (New Directions in Tourism Analysis) - Image 1

£138.00

Routledge Tourism and the Branded City: Film and Identity on the Pacific Rim (New Directions in Tourism Analysis)

Name: Tourism and the Branded City: Film and Identity on the Pacific Rim (New Directions in Tourism Analysis)
Brand: Routledge
Price: 131.92 GBP
Availability: InStock

Film

Price History & Forecast

Last 45 days • 45 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 45 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £132 (24 days, 53.3%)

Price range: £132 - £138

Price levels: 2 different prices over 45 days

Description

Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only analyses the city branding of these cities from the more widely researched perspectives of tourism, marketing and regional development, but also draws in cultural studies and psychology approaches which offer fresh and useful insights to place branding and marketing in general. The authors compare and contrast qualitative and quantitative original data as well as critically analyzing current texts and debates on city branding. In conclusion, they argue that city branding should contribute not only to regional development and identity, but also to sustainable economic well-being and public happiness.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 075464829X
Category: Books > Subjects > Arts & Photography > Film
Domain: Amazon UK
Release Date: 28 October 2007
Listed Since: 02 May 2007

Barcode

No barcode data available

Routledge Tourism and the Branded City: Film and Identity on the Pacific Rim (New Directions in Tourism Analysis)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Branding Cities: Cosmopolitanism, Parochialism, and Social Change: 2 (Routledge Advances in Geography)

Routledge Online Place Branding: The Case of Hong Kong Book

The Political Economy of City Branding: 2 (Routledge Advances in Regional Economics, Science and Policy)

Tourism Marketing for Cities and Towns: Using Social Media and Branding to Attract Tourists

World Tourism Cities: Developing Tourism Off the Beaten Track (Contemporary Geographies of Leisure, Tourism and Mobility)

The Cinematic Tourist: Explorations in Globalization, Culture and Resistance (International Library of Sociology)

City Branding: Concepts and Tools for Reputation Management and Tourism Development

World Tourism Cities: A Systematic Approach to Urban Tourism

Travel Writing for Tourism and City Branding: Urban Place-Writing Methodologies

Inclusive Place Branding: Critical Perspectives on Theory and Practice (Routledge Studies in Critical Marketing)

Routledge World Tourism Cities: A Systematic Approach Textbook

Protest and Resistance in the Tourist City (Contemporary Geographies of Leisure, Tourism and Mobility)

Marketing Issues in Pacific Area Tourism

Routledge Tourism and National Identities - Academic Book

Tourism and National Identities: An international perspective (Contemporary Geographies of Leisure, Tourism and Mobility)

Cities in the Pacific Rim: Planning Systems and Property Markets

Routledge - Hong Kong Film, Hollywood and New Global Cinema

Cosmopolitan Urbanism by Routledge - Geography and Planning

Routledge Tourism, Ethnic Diversity and the City Book

Brand-Driven City Building and the Virtualizing of Space (Routledge Research in Planning and Urban Design)

Branding the Nation, the Place, the Product (Routledge Studies in Human Geography)

Destination Brands: Managing Place Reputation

Urban Events, Place Branding and Promotion: Place Event Marketing (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change)

Routledge City Spaces - Tourist Places: Urban Tourism Precincts