Tourism and the Branded City: Film and Identity on the Pacific Rim (New Directions in Tourism Analysis) - Image 1

£138.00

Routledge Tourism and the Branded City: Film and Identity on the Pacific Rim (New Directions in Tourism Analysis)

Name: Tourism and the Branded City: Film and Identity on the Pacific Rim (New Directions in Tourism Analysis)
Brand: Routledge
Price: 138.0 GBP
Availability: InStock

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Description

Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only analyses the city branding of these cities from the more widely researched perspectives of tourism, marketing and regional development, but also draws in cultural studies and psychology approaches which offer fresh and useful insights to place branding and marketing in general. The authors compare and contrast qualitative and quantitative original data as well as critically analyzing current texts and debates on city branding. In conclusion, they argue that city branding should contribute not only to regional development and identity, but also to sustainable economic well-being and public happiness.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 075464829X
Category: Books > Subjects > Arts & Photography > Film
Domain: Amazon UK
Release Date: 28 October 2007
Listed Since: 02 May 2007

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Routledge Tourism and the Branded City: Film and Identity on the Pacific Rim (New Directions in Tourism Analysis)

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