Offensive Marketing: An Action Guide to Gaining Competitive Advantage - Image 1

£54.99

Routledge Offensive Marketing: An Action Guide to Gaining Competitive Advantage

Name: Offensive Marketing: An Action Guide to Gaining Competitive Advantage
Brand: Routledge
Price: 54.99 GBP
Availability: InStock

Market Research

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£55 today · previous high £55 · all-time low £39

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Description

Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0750674598
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 01 January 2003
Listed Since: 30 December 2006

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Routledge Offensive Marketing: An Action Guide to Gaining Competitive Advantage

This is the most expensive it has ever been. Walk away.

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