£39.97

Routledge Offensive Marketing: An Action Guide to Gaining Competitive Advantage

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£47.83 £38.11 £40.23 £42.35 £44.47 £46.59 £48.71 01 November 2025 26 November 2025 21 December 2025 15 January 2026 09 February 2026

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19 days 37 days · current 3 days 42 days 0 11 21 32 42 £39 £40 £41 £48 Days at Price

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Most common price: £48 (42 days, 41.6%)

Price range: £39 - £48

Price levels: 4 different prices over 101 days

Description

Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
01 January 2003
Listed Since
30 December 2006

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