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Kogan Page Creating Lasting Value: How to Lead, Manage and Market Your Stakeholder Value

Name: Creating Lasting Value: How to Lead, Manage and Market Your Stakeholder Value
Brand: Kogan Page
Price: 105.65 GBP
Availability: InStock

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Description

The consequences of a primary focus on shareholders over the last few decades has emphasised that that a new model of value creation is necessary. Today's economy demands organisations that create value, not only for shareholders but also for customers, employees, leaders and society. Businesses that face up to this challenge by focusing on all the stakeholders involved will be far more successful in the long term than those driven purely by seeking to deliver the maximum return on shareholder investment. Creating Lasting Value shows readers how to achieve lasting results by channelling efforts into three key areas. It demonstrates how to lead the value, manage the value, and market the value. The successful organizations of the future will be those that can put these principles into practice: this book shows you how.

Product Specifications

Brand: Kogan Page
Format: hardcover
ASIN: 0749476524
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Customer Services
Domain: Amazon UK
Release Date: 03 January 2015
Listed Since: 18 November 2014

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This is the most expensive it has ever been. Walk away.

Kogan Page Creating Lasting Value: How to Lead, Manage and Market Your Stakeholder Value

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