Branded Women in U.S. Television: When People Become Corporations (Critical Studies in Television) - Image 1

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Lexington Books Branded Women in U.S. Television: When People Become Corporations (Critical Studies in Television)

Name: Branded Women in U.S. Television: When People Become Corporations (Critical Studies in Television)
Brand: Lexington Books
Price: 64.97 GBP
Availability: InStock

Performing Arts

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Price distribution over 67 days • 2 price levels

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Most common price: £38 (42 days, 62.7%)

Price range: £38 - £65

Price levels: 2 different prices over 67 days

Description

Branded Women in U.S. Television examines how The Real Housewives of New York City, Martha Stewart, and other female entrepreneurs create branded televised versions of the iconic U.S. housewife. Using their television presence to establish and promote their own product lines, including jewelry, cookware, clothing, and skincare, they become the primary physical representations of these brands. While their businesses are serious and seriously lucrative, especially reality television enables a certain representational flexibility that allows participants to create campy and sometimes tongue-in-cheek personas. Peter Bjelskou explores their innovative branding strategies, specifically the complex relationships between their entrepreneurial endeavors and their physical bodies, attires, tastes, and personal histories. Generally these branded women speak volumes about their contemporaneous political environments, and this book illustrates how they, and many other women in U.S. television history, are indicative of larger societal trends and structures.

Product Specifications

Brand: Lexington Books
Format: hardcover
ASIN: 0739187937
Category: Books > Subjects > Arts & Photography > Performing Arts
Domain: Amazon UK
Release Date: 01 December 2014
Listed Since: 26 August 2014

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Lexington Books Branded Women in U.S. Television: When People Become Corporations (Critical Studies in Television)

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Lexington Books Branded Women in U.S. Television: When People Become Corporations (Critical Studies in Television)

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