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Princeton University Press Bit by Bit: Social Research in the Digital Age

Name: Bit by Bit: Social Research in the Digital Age
Brand: Princeton University Press
Price: 30.86 GBP
Availability: InStock

Anthropology & Sociology

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Description

An innovative and accessible guide to doing social research in the digital age In just the past several years, we have witnessed the birth and rapid spread of social media, mobile phones, and numerous other digital marvels. In addition to changing how we live, these tools enable us to collect and process data about human behavior on a scale never before imaginable, offering entirely new approaches to core questions about social behavior. Bit by Bit is the key to unlocking these powerful methods--a landmark book that will fundamentally change how the next generation of social scientists and data scientists explores the world around us. Bit by Bit is the essential guide to mastering the key principles of doing social research in this fast-evolving digital age. In this comprehensive yet accessible book, Matthew Salganik explains how the digital revolution is transforming how social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. He provides a wealth of real-world examples throughout, and also lays out a principles-based approach to handling ethical challenges in the era of social media. Bit by Bit is an invaluable resource for social scientists who want to harness the research potential of big data and a must-read for data scientists interested in applying the lessons of social science to tomorrow's technologies. * Illustrates important ideas with examples of outstanding research* Combines ideas from social science and data science in an accessible style and without jargon* Goes beyond the analysis of "found" data to discuss the collection of "designed" data such as surveys, experiments, and mass collaboration* Features an entire chapter on ethics* Includes extensive suggestions for further reading and activities for the classroom or self-study

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Bit by Bit: Social Research in the Digital Age

Product type: ABIS BOOK

Brand: Princeton University Press

Product Specifications

Brand: Princeton University Press
Format: hardcover
ASIN: 0691158649
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 05 December 2017
Listed Since: 10 January 2017

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Princeton University Press Bit by Bit: Social Research in the Digital Age

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