5starcooks Digital Touchpoint A Complete Guide - 2019 Edition

Can combining web and mobile communication channels reveal concealed customer value? How can marketers use digital channels to build brand loyalty and retain customers? How do you deliver a unified experience across all digital touchpoints? Is there a correlation between positive customer experience and purchase intention? What are the current physical and digital touchpoints you have in place across the journey? What does marketing success look like, and has the management team bought into it? What is your involvement in your organizations digital transformation strategy? What were the main objectives for the digital forecast for incoming orders project? Which communication methods would you use to share your good or bad customer experiences? Which elements do you leverage as part of your enterprise content management strategy? This Digital Touchpoint Guide is unlike books you're used to. If you're looking for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Digital Touchpoint challenges you're facing and generate better solutions to solve those problems. Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department. Unless you're talking a one-time, single-use project, there should be a process. That process needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Digital Touchpoint investments work better. This Digital Touchpoint All-Inclusive Self-Assessment enables You to be that person. INCLUDES all the tools you need to an in-depth Digital Touchpoint Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of Digital Touchpoint maturity, this Self-Assessment will help you identify areas in which Digital Touchpoint improvements can be made. In using the questions you will be better able to: Diagnose Digital Touchpoint projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices. Implement evidence-based best practice strategies aligned with overall goals. Integrate recent advances in Digital Touchpoint and process design strategies into practice according to best practice guidelines. Using the Self-Assessment tool gives you the Digital Touchpoint Scorecard, enabling you to develop a clear picture of which Digital Touchpoint areas need attention. Your purchase includes access to the Digital Touchpoint self-assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what's important.