£73.97

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5starcooks Aligning Sales and Marketing Second Edition

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£74.97 £73.87 £74.11 £74.35 £74.59 £74.83 £75.07 25 July 2026 09 August 2026 25 August 2026 09 September 2026 25 September 2026
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Price distribution over 63 days • 2 price levels

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Most common price: £75 (62 days, 98.4%)

Price range: £74 - £75

Price levels: 2 different prices over 63 days

Description

Are your conversion rates higher for specific lead sources or channels? How do you know if the sales and marketing functions are misaligned at your organization? Is it the product features or the usage which determines your final choice? What are your suggestions for truly aligning sales and marketing around the empowered buyer? What is sales and marketing alignment? What resources and information are available? What should you consider when aligning sales and marketing? Where does sales enablement fit into your organizational structure? Who, exactly, is your organization targeting? Why the disconnect between sales and marketing? This Aligning Sales and Marketing Guide is unlike books you're used to. If you're looking for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Aligning Sales and Marketing challenges you're facing and generate better solutions to solve those problems. Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department. Unless you're talking a one-time, single-use project, there should be a process. That process needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Aligning Sales and Marketing investments work better. This Aligning Sales and Marketing All-Inclusive Self-Assessment enables You to be that person. INCLUDES all the tools you need to an in-depth Aligning Sales and Marketing Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of Aligning Sales and Marketing maturity, this Self-Assessment will help you identify areas in which Aligning Sales and Marketing improvements can be made. In using the questions you will be better able to: Diagnose Aligning Sales and Marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices. Implement evidence-based best practice strategies aligned with overall goals. Integrate recent advances in Aligning Sales and Marketing and process design strategies into practice according to best practice guidelines. Using the Self-Assessment tool gives you the Aligning Sales and Marketing Scorecard, enabling you to develop a clear picture of which Aligning Sales and Marketing areas need attention. Your purchase includes access to the Aligning Sales and Marketing self-assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what's important.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
21 January 2022
Listed Since
20 September 2018

Barcode

No barcode data available

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