£59.99

Big Bad Bias Book: A Field Guide to Over 200 Cognitive Biases That Shape How We Think, Decide, and Behave

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Description

Big Bad Bias Book: A Field Guide to Over 200 Cognitive Biases That Shape How We Think, Decide, and Behave is a comprehensive and accessible guide to the most important cognitive biases. Designed as a reference for learners of all ages, this richly illustrated volume introduces over 202 psychological biases through structured explanations, real-world case studies, and visual interpretation. Each chapter combines clear definitions, origins of the bias, contemporary research findings, and illustrative narratives to demonstrate how these biases operate in everyday life — from decision-making and leadership to education, business, and media. Inside this book, readers will find: Concise and well-researched entries on major cognitive biases Real-life case studies from history, business, and culture Illustrated stories that make complex ideas easier to understand References to academic literature and further reading A glossary and bibliography to support independent exploration This book is suitable for students, educators, professionals, and lifelong learners seeking to build critical thinking skills and gain a deeper understanding of human behaviour. It can be used in classrooms, training sessions, or personal study. Clear, structured, and intellectually engaging — this is an essential resource for anyone interested in the science of human judgment.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
05 August 2025
Listed Since
30 July 2025

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