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£43.35

Wiley-Blackwell Radio, Television and Modern Life

Name: Radio, Television and Modern Life
Brand: Wiley-Blackwell
Price: 43.35 GBP
Availability: InStock

Academic Sociology

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Description

Written by one of the foremost and widely-respected writers in the field, this volume sheds new light on the forms and premises of the communicative experience. In doing so, it challenges the theoretical positions of marxist and "political economy of media" analysts who focus largely on the structure of economic and social power within the media. Instead, Scannell explores the structuring of engagement of the viewer/listener with the broadcaster by analysing the communicative intentions of the broadcaster and the understanding by the audience of those intentions. This powerful and accessible book makes an important contribution to media studies in showing students how the history of the media can be enriched by communications theory.

Product Specifications

Brand: Wiley-Blackwell
Format: paperback
ASIN: 063119875X
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Academic Sociology
Domain: Amazon UK
Release Date: 18 November 1996
Listed Since: 12 February 2007

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Wiley-Blackwell Radio, Television and Modern Life

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