Personality, Design and Marketing: Matching Design to Customer Personal Preferences - Image 1

£136.27

Routledge Personality, Design and Marketing: Matching Design to Customer Personal Preferences

Name: Personality, Design and Marketing: Matching Design to Customer Personal Preferences
Brand: Routledge
Price: 136.27 GBP
Availability: InStock

Management Science

It has never been this cheap. We have no record of a lower price.

£136 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 3 days • 3 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 3 days • 1 price levels

Days at Price

Price Analysis

Most common price: £136 (3 days, 100.0%)

Price range: £136 - £136

Price levels: 1 different prices over 3 days

Description

It is a marketing truism that products should be shaped around the preferences of customers, not designers, and that a design or advert that is effective with one personality type may not be effective with another. Since purchasing intent can be increased by providing products that appeal to particular types of customers, an understanding of the impact of personality on design will help maximise the effectiveness of design and advertising efforts. Gloria Moss brings together contributions from leading experts in academia and industry, including Professor Judi Harris, Dr Ceri Sims, Professor Paul Springer, Holly Buchanan and the late Bill Wylie. This book reveals the extent to which design and advertising effectiveness can be improved through an understanding of the personalities of a range of stakeholders. While the impact of demographic factors (age, class, geographical location) is the object of considerable research, the impact of personality on production and preference aesthetics has been greatly overlooked. It is only by grouping together research conducted on diverse fields that a larger picture of the impact of personality on design production and preference aesthetics can be constructed. Personality, Design and Marketing will be of great interest to those who would like to see the effectiveness of design and marketing enhanced, whether it is those working in the area of design, or marketing or general management. It shows the extent to which preferences vary according to personality and the limitations of a one-size-fits-all approach to design.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0566087847
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 02 February 2017
Listed Since: 08 May 2016

Barcode

No barcode data available

Routledge Personality, Design and Marketing: Matching Design to Customer Personal Preferences

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Personality: Classic Theories and Modern Research

Personality and Organizations (Organization and Management Series)

Emotions and Personality in Personalized Services: Models, Evaluation and Applications (Human–Computer Interaction Series)

Personality: Critical Concepts: Critical Concepts in Psychology

Persoenlichkeitsorientiertes Markenmanagement: Eine Empirische Untersuchung Zur Messung, Wahrnehmung Und Wirkung Der Markenpersoenlichkeit: 47 (Schriften Zu Marketing Und Management)

Personality: Theories and Applications

A History of Personality Psychology: Theory, Science, And Research From Hellenism To The Twenty-First Century

Managing Personality

A History of Personality Psychology: Theory, Science, and Research from Hellenism to the Twenty-First Century

Personality Psychology: Domains of Knowledge About Human Nature ISE

Theories of Personality

Personality Psychology: Domains of Knowledge About Human Nature, 4e

Personality: Determinants, Dynamics, and Potentials

Interaction Concepts of Personality: 3 (Psychology Library Editions: Personality)

Handbook of Personality, Fourth Edition: Theory and Research

Theories of Personality

Personality Traits

Personality: Theory and Research

Personality Traits

Handbook of Personality, Fourth Edition: Theory and Research

Personality: Strategies and Issues

Theories of Personality

The Cambridge Handbook of Personality Psychology (Cambridge Handbooks in Psychology)

The Cambridge Handbook of Personality Psychology (Cambridge Handbooks in Psychology)