The Japanese Consumer: An Alternative Economic History of Modern Japan - Image 1

£58.19

Cambridge University Press The Japanese Consumer: An Alternative Economic History of Modern Japan

Name: The Japanese Consumer: An Alternative Economic History of Modern Japan
Brand: Cambridge University Press
Price: 58.19 GBP
Availability: InStock

Business & Economic History

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Description

By the late twentieth century, Japanese people were renowned as the world's most avid and knowledgeable consumers of fashion, luxury and quality, while the goods that embodied their tastes and lifestyle were becoming a part of global culture. Penelope Francks' book offers an alternative account of Japan's modern economic history from the perspective of the consumer. Tracing Japan's economy from the eighteenth century to the present, she shows how history has conditioned what Japanese people consume and compares their experiences with those of Europe and North America. In so doing the author presents a lucid and informed account of everyday life in Japan, exploring what people eat, how they dress, the household goods they acquire, and their preferred shopping and leisure activities. This beautifully illustrated book succeeds in making economic history palatable and entertaining. It will be a treat for students and all those interested in Japanese society and culture.

Product Specifications

Brand: Cambridge University Press
Format: hardcover
ASIN: 052187596X
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 15 October 2009
Listed Since: 19 October 2006

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Cambridge University Press The Japanese Consumer: An Alternative Economic History of Modern Japan

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