Executive Report on Strategies in Colombia

This report provides a strategic profile of Colombia. It does so by compiling published information that directly relates to latent demand and accessibility. The reader new to Colombia can quickly understand where Colombia fits into a firm’s strategic perspective. In what follows, Chapter 2 is a general evaluation of the accessibility of Colombia, with particular focus on investment and business conditions. In Chapter 3, I report my findings on the real economic potential, or latent demand, represented by Colombia when defined as an area of dominant influence. Chapter 3 is followed by trade indicators for key industries, categories, and products in Colombia.