Wiley Transcultural Communication

In Transcultural Communication, Andreas Hepp provides an accessible and engaging introduction to the exciting possibilities and inevitable challenges presented by the proliferation of transcultural communication in our mediatized world. Includes examples of mediatization and transcultural communication from a variety of cultural contextsCovers an array of different types of media, including mass media and digital mediaIncorporates discussion of transcultural communication in media regulation, media production, media products and platforms, and media appropriation Review ‘This important book broadens and deepens our understanding of communication in the age of growing global digital connectivity. Transcultural Communication is a significant scholarly contribution to the field and will be extremely valuable for both students and researchers.’Daya Thussu, Professor of International Communication, University of Westminster, London “In this ambitious book, Andreas Hepp rethinks much that media and cultural scholars had thought familiar, in order to map the complexities and contingencies of our increasingly mediatized and globalised lives.”Sonia Livingstone, Department of Media and Communications, LSE"A welcome addition to the existing literature on global culture and global communication. Transculturality is an excellent departure point for further reflection on pressing current issues. "Cees J. Hamelink, emeritus professor of international communication, University of Amsterdam“This is the most comprehensive treatment of the transcultural turn that I have read in years. Based on a vast, multilingual literature and a systematic analysis of theories of media, culture and globalization, Hepp gives us a masterly account of processes that we all experience in our everyday lives. For those of us who write, teach, and speak about the ever-changing processes of cultural exchange and fusion in the age of global communication, this book is a perfect guide.”Marwan M. Kraidy, University of Pennsylvania      From the Inside Flap From local events trending internationally on Twitter, to the growing popularity of global news networks like CNN, Aljazeera, and BBC World, we no longer communicate and consume media within one culture but across many. In Transcultural Communication Andreas Hepp provides an accessible and engaging introduction to the exciting possibilities and inevitable challenges presented by the proliferation of transcultural communication in our mediatized world. Citing examples from an array of media forms and cultural contexts, Hepp addresses transcultural communication’s impact on media regulation, media production, media products and platforms, and media appropriation. Offering an original and refreshing take on global media, Transcultural Communication is ideal reading for students studying the current international media landscape. From the Back Cover From local events trending internationally on Twitter, to the growing popularity of global news networks like CNN, Aljazeera, and BBC World, we no longer communicate and consume media within one culture but across many. In Transcultural Communication Andreas Hepp provides an accessible and engaging introduction to the exciting possibilities and inevitable challenges presented by the proliferation of transcultural communication in our mediatized world. Citing examples from an array of media forms and cultural contexts, Hepp addresses transcultural communication’s impact on media regulation, media production, media products and platforms, and media appropriation. Offering an original and refreshing take on global media, Transcultural Communication is ideal reading for students studying the current international media landscape. About the Author Andreas Hepp is Professor of Media and Communication Studies in the Centre for Media, Communication and Information Research (ZeMKI) at the University of Bremen, Germany. He