Methods in Consumer Research, Volume 1: Theoretical and Practical aspects (Woodhead Publishing Series in Food Science, Technology and Nutrition) - Image 1

£175.43

Woodhead Publishing Methods in Consumer Research, Volume 1: Theoretical and Practical aspects (Woodhead Publishing Series in Food Science, Technology and Nutrition)

Name: Methods in Consumer Research, Volume 1: Theoretical and Practical aspects (Woodhead Publishing Series in Food Science, Technology and Nutrition)
Brand: Woodhead Publishing
Price: 175.43 GBP
Availability: InStock

Industrial Chemistry

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Description

Methods in Consumer Research, Volume 1: Theoretical and Practical aspects, Second Edition, brings together the world’s leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in methods in consumer science. The new edition, thoroughly revised and updated, touches on the latest developments in consumer behavior. It includes a theoretical overview of consumer behavior, followed by a detailed description of qualitative techniques, including coverage of focus groups, projective techniques, ethnography, and social media. Quantitative methods are also addressed from both an explicit and implicit perspective. A section specifically delves into physiological measurements, such as eye-tracking, facial reading, and fMRI. In conjunction with the second volume, which covers specific applications, this book is an invaluable reference for academics working in the fields of sensory and consumer science, psychology, marketing, and nutrition. Through examples of the methodologies being applied throughout, it serves as a practical guide to practitioners in both the public and private sector. Provides a comprehensive view of consumer behavior Presents a full coverage of methodologies of consumer research Includes both qualitative and quantitative methods Brings implicit methods for studying consumer perception and behavior Covers new chapters on physiological measurements, such as eye-tracking, facial reading and fMRI, and quantitative new methods

Product Specifications

Brand: Woodhead Publishing
Format: paperback
ASIN: 0443222797
Category: Books > Subjects > Science, Nature & Maths > Engineering & Technology > Chemical > Industrial Chemistry
Domain: Amazon UK
Release Date: 10 April 2026
Listed Since: 25 June 2025

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Woodhead Publishing Methods in Consumer Research, Volume 1: Theoretical and Practical aspects (Woodhead Publishing Series in Food Science, Technology and Nutrition)

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