Japanese Consumer Creativity: User Innovations, Role Playing and Consumer Communities (Routledge Culture, Society, Business in East Asia Series) - Image 1

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Routledge Japanese Consumer Creativity: User Innovations, Role Playing and Consumer Communities (Routledge Culture, Society, Business in East Asia Series)

Name: Japanese Consumer Creativity: User Innovations, Role Playing and Consumer Communities (Routledge Culture, Society, Business in East Asia Series)
Brand: Routledge
Price: 90.0 GBP
Availability: InStock

International Economics

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Description

This book explores how the process of adapting global products for local markets, a process in which consumers are increasingly involved, has become a rich source of product innovation. It examines a range of concepts, including product domestication and localisation, collaborative branding, product hybridisation, portrayals and perceptions of images of beauty, and the contrast between imagined and actual consumers. The book thereby provides rich insights on the interaction between business producers and individuals’ differing cultures of consumption in evolving globalised and localised marketplaces.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415814715
Category: Books > Subjects > Business, Finance & Law > Economics > International Economics
Domain: Amazon UK
Release Date: 30 November 2016
Listed Since: 13 August 2013

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Routledge Japanese Consumer Creativity: User Innovations, Role Playing and Consumer Communities (Routledge Culture, Society, Business in East Asia Series)

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