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£112.11

Routledge Market Management and Project Business Development

Name: Market Management and Project Business Development
Brand: Routledge
Price: 112.11 GBP
Availability: InStock

Change Management

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Description

Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415705088
Category: Books > Subjects > Business, Finance & Law > Management > Change Management
Domain: Amazon UK
Release Date: 08 October 2014
Listed Since: 10 March 2014

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Routledge Market Management and Project Business Development

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