Branding Gandhi (Routledge Series for Creative Teaching and Learning in Anthropology) - Image 1

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Routledge Branding Gandhi (Routledge Series for Creative Teaching and Learning in Anthropology)

Name: Branding Gandhi (Routledge Series for Creative Teaching and Learning in Anthropology)
Brand: Routledge
Price: 90.0 GBP
Availability: InStock

Anthropology & Sociology

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Description

Branding Gandhi renews attention to thinking about our relationship with stuff through Gandhi‘s politics, his image, his things, and the history of branding Gandhi. Based on archival research this book will provoke thinking about why we remain fascinated with brands. The chapters of this book will appeal to introductory anthropology students and nudge them to wonder what it means for India to claim Gandhi as their national treasure, making him their nation‘s brand. The book asks a simple question: what do brands mean and why do brands move us? To answer, the book takes students to Gandhi, to the past and the present, to India and the U.S, to ordinary and extraordinary things, and to the place of emotion and belief in our rational lives.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415634725
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 05 January 2026
Listed Since: 03 April 2013

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Routledge Branding Gandhi (Routledge Series for Creative Teaching and Learning in Anthropology)

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