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Routledge Corporate Social Responsibility and Local Community in Asia (Routledge International Business in Asia)

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Description

The idea of corporations exercising corporate social responsibility has spread from the West and is now firmly embedded in Asian countries and in Asian corporations. The latest trend in corporate social responsibility, evident also in Asia, is for corporations to apply corporate social responsibility to local communities and to those at the bottom of the social hierarchy. This book explores corporations’ social responsibility engagement with local communities in a range of Asian countries. It provides examples of corporate social responsibility in a wide range of industrial sectors, focuses extensively on "social enterprises" and on governments’ and corporations’ schemes to encourage them, considers how relations with employees and with local workforces fit into the pattern of corporate social responsibility, and discusses the question as to how far corporations engage with local communities as a way of developing new markets for their products. About the Author Kyoko Fukukawa is a Senior Lecturer in Marketing at Bradford University School of Management, UK.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
02 April 2014
Listed Since
07 August 2013

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