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Routledge Industrial Collaboration with Japan (Routledge Library Editions: Japan)

Name: Industrial Collaboration with Japan (Routledge Library Editions: Japan)
Brand: Routledge

International

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Description

This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies. It examines why these companies have chosen to collaborate rather than compete; whether the Japanese companies have proved to be reliable partners; whether the non-Japanese have been left behind; and what the future of such collaboration may be. The book concludes by pointing to a growing interest among non-Japanese companies in investing and collaborating within Japan itself.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0415588626
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 07 September 2010
Listed Since: 01 March 2010

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Routledge Industrial Collaboration with Japan (Routledge Library Editions: Japan)

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