£48.99

Routledge Airport Marketing

Name: Airport Marketing
Brand: Routledge
Price: 48.99 GBP
Availability: InStock

Economics

Price History & Forecast

Last 30 days • 30 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 30 days • 1 price levels

Days at Price

Price Analysis

Most common price: £49 (30 days, 100.0%)

Price range: £49 - £49

Price levels: 1 different prices over 30 days

Description

In recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international players. Airports are now complex enterprises that require a wide range of business competencies and skills to meet the needs of their users, just as with any other industry. Moreover, deregulation of air transport markets has made the airport sector much more competitive and given airports greater incentives to develop innovative, proactive and aggressive marketing strategies so that they can reap the benefits from these developments. New types of airline business model, such as low cost carriers, have emerged through deregulation, which in many cases require a completely different approach to be adopted by airport marketers and have encouraged a further deviation from past practice. The travelling public is also becoming more experienced and is generally placing greater demands on the airport operator to deliver a quality product at a time when more stringent controls, especially as regards security, have been introduced. This accessible book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. The dynamic nature of the airport industry requires students and practitioners to have a thorough, up-to-date and contemporary appreciation of airport marketing issues and challenges. This comprehensive, accessible textbook written by two airport marketing experts satisfies this need and is essential reading for air transport students and future managers.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0415529395
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 30 May 2013
Listed Since: 09 February 2012

Barcode

No barcode data available

Routledge Airport Marketing

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Airport Marketing: Strategies to Cope with the New Millennium Environment

Airport Marketing Strategies: Aviation and Tourism Perspectives

Airline Marketing and Management

Airport Economics (Managing Aviation Operations)

Marketing in the International Aerospace Industry

Air Transport Management: An International Perspective

Managing Airports: An International Perspective

Routledge Air Transport Management: An International Perspective

Marketing in the International Aerospace Industry

Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice (Tourism, Hospitality & Event Management)

Routledge Aviation and Tourism: Implications for Leisure Travel

Strategic Management in the Aviation Industry

The Airline Industry and the Impact of Deregulation

The Airline Industry and the Impact of Deregulation

Air Transport in the 21st Century: Key Strategic Developments

Wings Across Europe: Towards an Efficient European Air Transport System

Airport Competition: The European Experience

Marketing Management in Air Transport (RLE Marketing) (Routledge Library Editions: Marketing)

Routledge Airport Finance and Investment in the Global Economy

Introduction to Air Transport Economics: From Theory to Applications

The Air Transportation Industry: Economic Conflict and Competition (Contemporary Issues in Air Transport)

Airport Systems, Second Edition: Planning, Design and Management (MECHANICAL ENGINEERING)

Air Travel Partnerships: How to Create Greater Value through Collaboration

Social Media in Sport Marketing