W. W. Norton & Company The Art and Science of Social Research

Show your students how social research really unfolds. Written by a team of renowned sociologists with experience in both the field and the classroom, The Art and Science of Social Research offers authoritative, accessible and balanced coverage of the methods used to study the social world. The authors highlight the challenges of investigating the unpredictable topic of human lives while providing insights into what really happens in the field, the laboratory and the survey call centre. A streamlined Second Edition is now accompanied by three new InQuizitive activities and writing tutorials that help students master the building blocks of research and hone key writing skills.