Disability, the Media and the Paralympic Games (Routledge Research in Sport, Culture and Society) - Image 1

£43.90

Routledge Disability, the Media and the Paralympic Games (Routledge Research in Sport, Culture and Society)

Name: Disability, the Media and the Paralympic Games (Routledge Research in Sport, Culture and Society)
Brand: Routledge
Price: 37.99 GBP
Availability: InStock

Television

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Description

This book focuses on the ground-breaking coverage of the London 2012 Paralympic Games by the UK’s publicly owned but commercially funded Channel 4 network, coverage which seemed to deliver a transformational shift in attitudes towards people with disabilities. It sheds important new light on our understanding of media production and its complex interactions with sport and wider society. Drawing on political economy and cultural studies, the book explores why and how a marginalised group was brought into the mainstream by the media, and the key influencing factors and decision-making processes. Featuring interviews with key people involved in the television and digital production structures, as well as organisational archives, it helps us to understand the interplay between creativity and commerce, between editorial and marketing workflows, and about the making of meaning. The book also looks at coverage of the Rio Paralympics, and ahead to the Tokyo Games, and at changing global perceptions of disability through sport. This is fascinating reading for any advanced students, researchers, or sport management or media professionals looking to better understand the media production process or the significance of sport and disability in wider society.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367524163
Category: Books > Subjects > Arts & Photography > Television
Domain: Amazon UK
Release Date: 29 April 2022
Listed Since: 03 March 2022

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Routledge Disability, the Media and the Paralympic Games (Routledge Research in Sport, Culture and Society)

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