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£41.83

MACMILLAN Politics of Marketing the Labour Party

Name: Politics of Marketing the Labour Party
Brand: MACMILLAN
Price: 41.83 GBP
Availability: InStock

Medical, Legal & Social Sciences

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£42 today · previous high £42 · all-time low £37

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Description

The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 0333689534
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences
Domain: Amazon UK
Release Date: 23 November 2005
Listed Since: 04 January 2007

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MACMILLAN Politics of Marketing the Labour Party

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