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MACMILLAN The British General Election of 1997

Name: The British General Election of 1997
Brand: MACMILLAN

Europe

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Description

The most authoritative study of a landmark British General Election - the fifteenth book in the renowned Nuffield series of election studies. This highly readable account covers all the salient features - the background, the campaign, the results and the consequences of Labour's victory. Based on close observation of party headquarters, it explores each party's strategic decisions and their implementation, showing how 1997 saw campaigning techniques at an altogether new level of sophistication. The battle in the media and the constituencies is analysed in detail. There is a mass of data and thorough statistical analysis of the campaign and results. Plates and cartoons entertainingly illustrate the campaign trail and recapture the drama of the election.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 0333647769
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Government & Politics > Countries & Regions > Europe
Domain: Amazon UK
Release Date: 05 November 1997
Listed Since: 04 January 2007

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MACMILLAN The British General Election of 1997

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