MACMILLAN Industrial Innovation: Technology, Policy, Diffusion

Product Description How much can innovation contribute to the quality of life? How can innovation be used to develop and market commercial products? These are two major questions considered by an international symposium of active researchers from the USA and Europe in the fields of industrial innovation which was held at the University of Strathclyde, Glasgow. The scope of the papers is extensive and embraces the whole process of innovation, from invention through development to commercialisation and diffusion. Some papers cover broad general issues such as the social and economic consequences of innovation and government policies towards innovation and research and development. Others provide highly specific and pragmatic advice upon the management of innovation and the development of marketing strategies to promote the speedy acceptance of new products and processes. Despite the diversity of the contributions, a number of clear themes emerge. These include the importance, for successful innovation, of clearly identifying user needs and the need for total immersion in the detail of an industry or market in order to understand the diffusion of an innovation. In short, there is something in this book for anyone who is concerned with the impact and influence of technological innovation on our future. About the Author JAMES R. BRIGHT Industrial Management Center Inc., South Carolina JOHN A. CZEPIEL New York University MICHAEL GIBBONS University of Manchester BELA GOLD Case Western Reserve University, Cleveland, Ohio ERIK A. HAEFFNER Innovation Institute, Stockholm GEORGE HAYWARD the Anglian Regional Management Centre, Chelmsford JOHN LANGRISH University of Manchester Institute of Science and Tehnology BLAIR LITTLE University of Western Ontario, London, Canada HARRY NYSTRÖM Institue for Economics and Statistics, Uppsala EDGAR A. PESSEMIER Purdue University, West Lafayette, Indiana GEORGE F. RAY National Institute of Economic and Social Research, London ANDREW ROBERTSON the Polytechnic of Central London ROY ROTHWELL University of Sussex KARL A. STROETMANN Abt Associates GmbH, Heidelberg MORRIS TEUBAL Hebrew University, Jerusalem BRIAN C. TWISS University of Bradford LUITPOLD UHLMANN Ifo-Institute for Economic Research, Munich JAMES M. UTTERBACK Massachusetts Institute of Technology ERIC VON HIPPEL Massachusetts Institute of Technology DAVID S. WATKINS Manchester Business School FRANK WOLEK US Department of Commerce, Washington, DC