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£46.77

Butterworth-Heinemann Disaster Communications in a Changing Media World

Name: Disaster Communications in a Changing Media World
Brand: Butterworth-Heinemann
Price: 46.77 GBP
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Political Economy

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Description

Disaster Communications in a Changing Media World, Third Edition provides valuable information for navigating these priorities in the age of evolving media. The emergence of new media like the Internet, email, blogs, text messaging, cell phone photos, and the increasing influence of first informers are redefining the roles of government and media. The tools and rules of communications are evolving, and disaster communications must also evolve to accommodate these changes and exploit the opportunities they provide. This book illuminates the path to effective disaster communication, including the need for transparency, increased accessibility, trustworthiness and reliability, and partnerships with the media. Includes case studies from recent disaster events Demonstrates how to use blog posts, text messages, and cell phone cameras, as well as government channels and traditional media, to communicate during a crisis Examines current social media programs conducted by FEMA, the American Red Cross, state and local emergency managers, and the private sector Explores how social media has emerged as a force in disaster communications

Product Specifications

Brand: Butterworth-Heinemann
Format: paperback
ASIN: 0323906117
Category: Books > Subjects > Business, Finance & Law > Economics > Political Economy
Domain: Amazon UK
Release Date: 17 October 2022
Listed Since: 22 June 2022

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Butterworth-Heinemann Disaster Communications in a Changing Media World

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