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Yale University Press Design, Form, and Chaos

Name: Design, Form, and Chaos
Brand: Yale University Press
Price: 40.0 GBP
Availability: InStock

Typography

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Description

“To have the preeminent graphic designer in America―the leading proponent of the Modern―intelligently and forcefully speak out makes this a document for today and the ages. Rand’s book is a classic.”―Stephen Heller (1993) Paul Rand (1914–1996) was a pioneer in the field of advertising design and typography, and his work still exerts a profound influence on the design profession. First published to critical acclaim in 1993, and long unavailable, Design, Form, and Chaos is now back in print. Exploring graphic design challenges such as the values behind aesthetics, the role of intuition, selecting a typeface, and the place of market research, the book elegantly demonstrates how utility and beauty can be effectively combined. Illustrated with examples of Rand’s own remarkable graphic design, as well as with the work of artists he admired, the book features seven portfolios that he used to present logos to clients such as Next, IDEO, and IBM. Clearly one of the most important books in the history of 20th-century American design, Design, Form, and Chaos is a must have for any student or professional.

Product Specifications

Brand: Yale University Press
Format: hardcover
ASIN: 0300230915
Category: Books > Subjects > Arts & Photography > Graphic Arts > Typography
Domain: Amazon UK
Release Date: 03 October 2017
Listed Since: 26 December 2015

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Yale University Press Design, Form, and Chaos

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