India's Mithila Painting (Global South Asia) - Image 1

£57.74

University of Washington Press India's Mithila Painting (Global South Asia)

Name: India's Mithila Painting (Global South Asia)
Brand: University of Washington Press
Price: 57.74 GBP
Availability: InStock

Asian & Asian Descent

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£58 today · usual range £52–£72 · best ever £52

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Description

An ethnic group at the crossroads of uniqueness and conformity in southwestern China The Buyi people face a dilemma. On the one hand, they work hard to maintain their culture—both out of pride and to attract visitors to their region. On the other, they want to maintain the government and popular perception of the Buyi as part of the Chinese civilization, a notion that in turn undermines the exoticism sustaining their tourism. Placing the Buyi’s situation within a local history of ethnicity, Yu Luo documents their attempts to shape a brand that’s different enough but not too different from neighboring groups. The child of a Buyi father and a Han mother, Luo draws on insider and outsider perspectives to analyze how locals rework ritual beliefs, artistic performances, and cultural landmarks to navigate their inward search for identity and outward desire for market success. A rare and vivid portrait, Ethnic Branding in Contemporary China merges intimate observation with critical analysis to explore how a minority group in the People’s Republic delicately balances cultural pride and economic survival.

Product Specifications

Brand: University of Washington Press
Format: hardcover
ASIN: 0295753226
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences > Cultural & Ethnic Studies > Asian & Asian Descent
Domain: Amazon UK
Release Date: 12 May 2025
Listed Since: 02 May 2024

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University of Washington Press India's Mithila Painting (Global South Asia)

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