£61.74

Bloomsbury Dogfight: The Transatlantic Battle over Airbus

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£62 today · all-time low £62 (Jul 2026) · usually the usual

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£64.55 £61.43 £62.11 £62.79 £63.47 £64.15 £64.83 08 July 2026 17 July 2026 26 July 2026 04 August 2026 14 August 2026

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21 days · current 17 days 0 5 11 16 21 £62 £65 Days at Price

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Most common price: £62 (21 days, 55.3%)

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Price levels: 2 different prices over 38 days

Description

Dogfight examines the intense rivalry of the past two decades between the European Airbus consortium and the major U.S. aircraft manufacturers, Boeing and McDonnell Douglas. From the Americans' point of view, Airbus has been heavily subsidized by its supporting governments--indeed nearly nationalized--and not exposed to the risks and disciplines of the market place. From the European perspective, Airbus has been a standard-bearer for European technological, manufacturing, and marketing prowess in the face of historical American industrial domination. This dispute has spilled over the bounds of the purely commercial and become a serious transatlantic trade issue. Although there has been a certain amount of admiring writing about Airbus in Europe, there has been no previous attempt to weigh the issues even-handedly by exploring them on both sides of the Atlantic. Dogfight examines the roots of the conflict in the middle sixties and carries the story forward to the tentative agreement on some of the outstanding issues reached by the U.S. administration and the European Commission in the spring of 1992. In placing the controversy in its political and international context, the author has had access to many of the key players in the industry in both Europe and the United States and has interviewed a large number of politicians, officials, and senior airline and aircraft executives.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 October 1992
Listed Since
13 February 2007

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