£60.78

Bloomsbury Academic Marketing Public Transit: A Strategic Approach (Praeger Special Studies Series in Comparative Education)

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Description

Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
17 November 1987
Listed Since
13 February 2007

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