Baseball: A History of America's Game (Sport and Society) - Image 1

£75.53

University of Illinois Press Baseball: A History of America's Game (Sport and Society)

Name: Baseball: A History of America's Game (Sport and Society)
Brand: University of Illinois Press
Price: 75.53 GBP
Availability: InStock

Brands & Corporate Identity

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Description

In this fourth edition, Benjamin G. Rader updates the text with a portrait of baseball's new order. He charts an on-the-field game transformed by analytics, an influx of Latino and Asian players, and a generation of players groomed for brute power both on the mound and at the plate. He also analyzes the behind-the-scenes revolution that brought in billions of dollars from a synergy of marketing and branding prowess, visionary media development, and fan-friendly ballparks abuzz with nonstop entertainment. The result is an entertaining and comprehensive tour of a game that, whatever its changes, always reflects American society and culture.

Product Specifications

Brand: University of Illinois Press
Format: hardcover
ASIN: 0252042050
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 30 October 2018
Listed Since: 09 April 2018

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University of Illinois Press Baseball: A History of America's Game (Sport and Society)

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