University of Illinois Press Pigskin Nation: How the NFL Remade American Politics (Sport and Society)

Cast as the ultimate hardhats, football players of the 1960s seemed to personify a crewcut traditional manhood that channeled the Puritan work ethic. Yet, despite a social upheaval against such virtues, the National Football League won over all of America—and became a cultural force that recast politics in its own smashmouth image. Jesse Berrett explores pro football's new place in the zeitgeist of the 1960s and 1970s. The NFL's brilliant harnessing of the sports-media complex, combined with a nimble curation of its official line, brought different visions of the same game to both Main Street and the ivory tower. Politicians, meanwhile, spouted gridiron jargon as their handlers co-opted the NFL's gift for spectacle and mythmaking to shape a potent new politics that in essence became pro football. Governing, entertainment, news, elections, celebrity--all put aside old loyalties to pursue the mass audience captured by the NFL's alchemy of presentation, television, and high-stepping style. An invigorating appraisal of a dynamic era, Pigskin Nation reveals how pro football created the template for a future that became our present. Review "A superb cultural history."-- Publisher's Weekly "With an acute eye for detail, especially notable in the brilliant analysis of NFL films, Jesse Berrett shows how pro football and Richard Nixon's America arose coterminously and in reinforcing ways. One of the best books I have read on the politics and culture of sports in the modern United States. This terrific study shows how football both reflected and transformed American politics and culture during the long 1960s."--Larry Glickman, author of Buying Power: A History of Consumer Activism in America "The current collision of football and politics boils out of a half-century  of violence, skullduggery, idealism and greed brilliantly exposed in this fascinating and fast-paced scrimmage of a book."   Robert Lipsyte, author of "SportsWorld: An American Dreamland." "This is a terrific book ”smart, lively, and deeply researched, full of surprises to delight the casual fan and the seasoned historian alike. If you want to know how a not-quite-respectable sport of the 1950s within two decades became 'America's Game,' not just the country's most popular sport but also the one most entangled in partisan politics and competing visions of American life, this book is for you."--Michael Oriard, author of Brand NFL: Making and Selling America's Favorite Sport "Excellent." -- The Guardian   "The book is extensively researched throughout, and Berrett includes copious notes, which will prove helpful for sports historians and general readers alike.  Recommended." -- Choice   From the Author Jesse Berrett earned a PhD in History at the University of California, Berkeley. He has worked as a rock critic, television columnist, and book reviewer. He teaches history at University High School in San Francisco. About the Author Jesse Berrett earned a PhD in History at the University of California, Berkeley. He has worked as a rock critic, television columnist, and book reviewer. He teaches history at University High School in San Francisco.