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Routledge Storytelling Across Worlds: Transmedia for Creatives and Producers

18 Line drawings, black and white; 6 Hal

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Description

Transmedia is a practical primer on the conceptualization, structuring, writing, execution, management, and marketing of a transmedia property that exists in multiple forms of media and shares a single interwoven story. Thus far, creatives and producers have focused on single areas of production―motion pictures, television, or video games. For those who are going to participate in or supervise the creation of a transmedia property, a minimum understanding of all the important media is required. Transmedia provides readers with the solid foundation they need.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
17 April 2013
Listed Since
25 July 2012

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