Columbia University Press Post-Fordist Cinema: Hollywood Auteurs and the Corporate Counterculture (Film and Culture Series)

Product Description The New Hollywood boom of the late 1960s and 1970s is celebrated as a time when maverick directors bucked the system. Against the backdrop of counterculture sensibilities and the prominence of auteur theory, New Hollywood directors such as Robert Altman and Francis Ford Coppola seemed to embody creative individualism. In Post-Fordist Cinema, Jeff Menne rewrites the history of this period, arguing that auteur theory served to reconcile directors to Hollywood’s corporate project. Menne traces the surprising affinities between auteur theory and management gurus such as Peter Drucker, who envisioned a more open and flexible corporate style. In founding production companies, New Hollywood filmmakers took part in the creation of new corporate models that emphasized entrepreneurial creativity. For firms such as Kirk Douglas’s Bryna Productions, Altman’s Lion’s Gate Films, the Zanuck-Brown Company, and BBS Productions, the counterculture ethos limbered up the studio system’s sclerotic production process―with striking parallels to how management theory conceived of the role of the individual within the firm. Menne offers insightful readings of how films such as Lonely Are the Brave, Brewster McCloud, Jaws, and The King of Marvin Gardens narrate the conditions in which they were created, depicting shifting notions of work and corporate structure. While auteur theory allowed directors to cast themselves as independent creators, Menne argues that its most consequential impact came as a management doctrine. An ambitious rethinking of New Hollywood, Post-Fordist Cinema sheds new light on the cultural myth of the great director and the birth of the “creative economy.” Review Impeccably researched, Menne's monograph brings fresh clarity to New Hollywood's industrial machinations . . . [ Post-Fordist Cinema] refreshes the domain of auteur theory in ways both insightful and original.--This Year's Work in Critical and Cultural Theory With its bold rethinking of New Hollywood, Menne's book is undeniably appealing to film scholars. It should also appeal to readers seeking to understand how creative works encode abstract processes of capitalist development.--Film Quarterly Menne provokes a reassessment of New Hollywood, a golden age of the director in American cinema, as non-auteur driven. Such revision does not necessarily dilute the achievements of the filmmakers who reinvigorated Hollywood but encourage us to appreciate them for resisting deification as auteurs in order to increase the artistic contributions from the bottom-up in their productions during this period.--Historical Journal of Film, Radio and Television Menne's book offers not only a history of the "new Hollywood" of the late 1960s and early 1970s, but also a deft examination of what was lost and what was gained as filmmaking dealt with television and the loss of a theater audience.--Choice Menne links the development of the auteur theory in the U.S. and its enactment in the filmmaking practices of the New Hollywood to the rise of the "management revolution" of the postwar period. In Menne's telling, New Hollywood auteurs--and their small production companies--at once instantiate the practices of this management revolution while also offering allegories for it in the films they make. This salient and persuasive book connects these arguments to case studies of small production companies, demonstrating how these entities enabled new forms of creative labor that were nonetheless compatible with the larger corporations that took over the studios at this time.--Derek Nystrom, author of Hard Hats, Rednecks, and Macho Men: Class in 1970s American Cinema Post-Fordist Cinema rewrites the standard narrative of New Hollywood. Joining the dots between auteurism, corporate management theory, and the counterculture, Menne shows how innovative small firms played a pivotal role in the emergence of New Hollywood and the rise of the "cultural economy." Packed with bra